Seven Critical Steps for SEO (Search Engine Optimisation)
Ask ten different SEO specialists to list the steps of search engine optimisation, and you’re likely to get ten different answers. Most, however, will agree on the basics, even if they disagree on the number of steps, their sequence or what to call them. Here, I am listing what I consider to be the essential steps, in the most logical sequence.
1. Initial Analysis
You need to know your starting point before you can plan a journey… so first, you must determine a baseline. Aspects to consider here include market potential and type, and the current validity of your page in terms of code, the WAI Guidelines. Consideration must also be given to the competition, both present and future. When you have determined your starting point and your desired destination, you’re ready to begin.