NetHosted Blog

Ask ten different SEO specialists to list the steps of search engine optimisation, and you’re likely to get ten different answers. Most, however, will agree on the basics, even if they disagree on the number of steps, their sequence or what to call them. Here, I am listing what I consider to be the essential steps, in the most logical sequence.

1. Initial Analysis
You need to know your starting point before you can plan a journey… so first, you must determine a baseline. Aspects to consider here include market potential and type, and the current validity of your page in terms of code, the WAI Guidelines. Consideration must also be given to the competition, both present and future. When you have determined your starting point and your desired destination, you’re ready to begin.

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The smaller images are on your webpages, the faster your site will load which will provide your users with a much better experience, especially those on slower connections and even dial-up access. This will also benefit you as you will be using less disk space to store the images, as well as less bandwidth to transmit them each time a user requests them, so it is beneficial all round!

If you have not optimised your images before or are not sure about this, I’ll give a quick example to show the benefits.

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