The smaller images are on your webpages, the faster your site will load which will provide your users with a much better experience, especially those on slower connections and even dial-up access. This will also benefit you as you will be using less disk space to store the images, as well as less bandwidth to transmit them each time a user requests them, so it is beneficial all round!
If you have not optimised your images before or are not sure about this, I’ll give a quick example to show the benefits.
Lately there has been a lot going on in the search engine world, there are some new big players in town, namely Cuil and Wolfram|Alpha, Microsoft’s high profile rebrand and update of Live Search to Bing! as well as old staples Google and Yahoo!. There are even more that you might not have heard of yet in DuckDuckGO (I’m not entirely sure what they were thinking with their choice of name) and Worio all vying for the search spotlight.
Each one seems to have something going for it, Read More »
Building on my last post about SEO Friendly 301 Redirects I’d like to explain a bit more about when these should be used, and how you can use them to overhaul a poor site structure without losing your pagerank or link strength.
The basic explanation to these is that a 301 redirect is known as a permanent redirect, this means that the 301 code is served in the http headers to your browser by the web server, letting it know that the page that was previously at this address has moved permanently to a new address. Read More »
These days many sites are secured by an SSL Certificate, I’m going to explain the reasons for this, when you need an SSL Certificate and when you do not, and also explain how to get one.
Online security is vitally important, in a world of credit card fraud and identity theft people need to be more and more vigilant when divulging their private details. Having the padlock symbol at the bottom of a page gives people a feeling of some security at least, this means the site is using an SSL Certificate so communication between the user and the website should not be able to be viewed by anyone else. Read More »
Recently I was asked for my opinion on how effective it is to place keywords in your domain URL to improve search engine rankings. This means for instance purchasing www.uk-paintballing-trips.co.uk for a company targetting the “uk paintball trips” search term. First of all I had seen a recent video created by Matt Cutts of Google fame on this subject, you can view it below:
Making sure your web site is search engine friendly seems to be more and more important these days with the markets so competitive, it’s worth considering what the search engines will think if you redirect a page, because for example you want to give it a more search engine friendly URI.
The best way to do this is using a 301 redirect, this tells any spiders that your page has moved permanently to a new address, and this should pass all PageRank and other benefits from the links you may have to your current page to your new page. Read More »
