SEO Friendly Redirects with 301 .htaccess

Making sure your web site is search engine friendly seems to be more and more important these days with the markets so competitive, it’s worth considering what the search engines will think if you redirect a page, because for example you want to give it a more search engine friendly URI.

The best way to do this is using a 301 redirect, this tells any spiders that your page has moved permanently to a new address, and this should pass all PageRank and other benefits from the links you may have to your current page to your new page.

That’s all well and good, but how do I do this you may ask? Well, here’s how:

You’ll be making some changes to your .htaccess file, this is usually found in your web root which is public_html/ on our web hosting. Once you’ve located this file (or created it if it doesn’t exist) you will add the following lines:


RewriteEngine On

Redirect 301 /oldpage.html /newpage.html

That’s all their is to it!