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Search engine optimisation allows for individuals who own websites to grow their website as well as to be successful in moving up the search engine rankings. Search engines send a large amount of traffic to websites on a daily basis, depending what kind of site you run this could easily account for 90% of traffic. However, many websites do not take full advantage of the amount of traffic they could receive by neglecting internal link structure.

Some of the common factors that most search engines utilise in their algorithms include keyword density, relevance as well as the title and URI. The URI is the address of your page, for example https://www.nethosted.co.uk/uk-web-hosting.php. Many individuals forget that they can often setup customised text link structures for their websites. They either forget or they choose to ignore the fact that they are able to show exactly what their website is about before an individual has to click on a link.

Internal link structure is not going to be as apparent of a problem as many of the other search engine optimisations problems may be. However, it is important that individuals pay attention to the link structure that they utilise. Do not pass up the ability to include a smart internal structure or you may lose out on hundreds or even thousands of visitors. This can make a large amount of difference in how much you would end up bringing in through extra revenue! Do not enter an internal heading of something that is extremely long. Humans and computers will notice if you are trying to enter in a heading that ends up being fifty words by itself. It is crucial that individuals who own a website think about what they are trying to say. Website owners should say their message in as few words as possible.

Search engine optimisation counts on the website owner having a decent understanding of the search engine optimisation process. One of the easiest methods to improve search engine optimisation is through the use of a pre-built website CMS such as WordPress. WordPress is a blogging software solution that is used by millions of websites across the Internet and it already has many optimisations to improve search engine rankings. The internal link structure used by WordPress can be edited to be anything from /xyz.com/?=123 to https://xyz.com/this-is-a-good-topic. The choice for the URI structure can be made as a decision per post or for the entire website at once, in the settings section you should go to Permalinks, a recommended structure would be either /%category%/%postname% (what we use here!) or simply /%postname% which will just show the title of the post as the URI. Also, WordPress offers built in search engine optimisation features such as tagging and META tags that will ensure that search engines are able to categorise the content correctly.

Internal linking structure may not seem like the easiest concept for most individuals to grab. However, it is still important to know what must be done to ensure high rankings. Website owners/managers should always link using their webpage title, use meta tags and focus on their internal link structure.