NetHosted Blog

When running a business with an online presence emails to clients is a daily job. Ensuring that your emails are arriving in their inbox instead of being filtered to junk/spam folders is critical. If you are marketing via email to get the word out on your latest offers and promotions, even the best offer will not help if no-one reads the email, this is why Email Authentication is vital.

Making sure that your domain is correctly set up with Email Authentication is so important. These are big factors in email delivery rates and are used by all large email providers including Gmail, Outlook and ourselves. They determine whether an email is sent from a genuine source or if it may be a malicious spoofed email.

We’ve tried to make this process as simple as possible with our new tool so it doesn’t matter if you know what SPF, DKIM and DMARC are. Using the tool is as simple as sending an email from your email account, it will tell you if these are set up correctly on your domain. If not will link you to a guide on how to set these up.

You’ll find the tool here: Email Authentication Checker

You can resolve these problems in a few minutes and with these set up your emails will be much more likely to be effective. If you need any further assistance with this or have other hosting requirements just get in touch.

As you will no doubt know by the amount of spam that arrives in your inbox purporting to be from a large bank or business asking you to confirm your details, email spoofing, pretending that an email came from a different sender, is simple to do and heavily exploited by spammers. By forging these email addresses they attempt to fool people into believing that this email originated from a trusted source, and with no checks carried out on this mail it can be difficult if not impossible to tell the original source.

If your host supports SPF then this can go a long way towards confirming whether an email is from the domain that it claims to be from. The way that SPF works is by (more…)